Confronts the rapidly evolving world of business-to-business sales with new real-world examples, new strategies for confronting the competition and a special section featuring the most commonly asked questions.

“Key insights into how to close more business and introduce winning sales systems to the entire organisation.” In-Store Magazine ‘Efficient, professional… the finest high-level training programme I have ever seen … a mini-MBA in how to sell national accounts.’ Henry J Cockerill, former Senior Vice President, USA Fountain Sales, COCA-COLA Company ‘Even more timely and effective today than when we first adopted it in 1986.’ Gary Hardy, Global Leader of Sales Education and Development, The Dow Chemical Company